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MessaggioInviato: gio dic 12, 2013 9:32 pm 
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Browning out as head of VW of America; Michael Horn to suceed him

Jonathan Browning has been replaced as CEO of Volkswagen Group of America, capping a year of struggle for the German brand in the United States.

Michael Horn, 51, will take over for Browning, 54, as president and CEO of the company’s U.S. arm on Jan. 1, VW said today. Horn, who joined VW in 1990, has been head of Volkswagen Global After Sales since 2009.

VW said Browning is leaving the company for personal reasons and is returning to the U.K.

Browning, a former Ford and General Motors executive, joined VW in 2010.

He steered the U.S. unit to a 23 percent gain in 2011 and a 30 percent advance in 2012.

This year’s sales of VW, Audi, Porsche and Bentley models are up 1 percent in market that’s risen 8 percent. Sales of the namesake VW brand have fallen eight consecutive months.

U.S. remains riddle

While VW has risen to become the world’s third-largest carmaker thanks to growth in China and Brazil, the U.S. has remained something of a riddle for the company. Finding a solution to make VW more than just a niche player is key to achieving its goal of becoming the world’s biggest automaker.






In 2011, Browning helped roll out a bigger, cheaper version of the Passat sedan in a bid to appeal to mainstream American drivers.

The car, which was key to the company’s strategy to become more than a niche player in the market, never cracked the Top 20 models in the U.S. After initial gains, Passat sales slipped 2.1 percent this year to 100,398 vehicles on tougher competition from American rivals.

A $1 billion factory in Chattanooga, Tenn., which was built to assemble the model, has capacity to produce as many as 150,000 vehicles a year.

Volkswagen’s struggles in the U.S. are largely the result of the carmaker being slow to follow up the Passat. Plans to flank the sedan with a big, affordable, U.S.-style SUV haven’t been finalized 11 months after the Crossblue prototype was shown at the Detroit auto show. Based on typical development times of three years, the model may not reach showrooms before 2016, five years after the Passat.

The lack of a competitor to the Ford Explorer and Toyota Highlander leaves VW in the SUV segment with just the compact Tiguan and the $43,995 Touareg, which costs 11 percent more than the luxury Lexus RX. That shuts it out of a big chunk of the U.S. market


Secondo il piano 2018 Vw doveva finalmente sfondare negli Usa per molte decadi croce e delizia di Wolfsburg.
Nei primi anni 70 gli States celebravano il Beetle e il microbus regalando una quota del 7% spaventando le big 3 ma solo 20 anni dopo Vw doveva chiudere il suo impianto in Pennsylvania, veder crollare le vendite ad un miserabile 0,4% e diventare sinonimo di pessima qualità.
Piech dedicò notevoli risorse al Nord America e riuscì per qualche anno a ottenere diversi successi come il New Beetle.
Anche questa ripresa durò poco con perdite miliardarie dovute ad un euro troppo forte e a prodotti troppo cari.
Nel 2008 Winterkorn decise che era ora di riprovarci con una nuova fabbrica a Chattanooga, una Passat sviluppata solo per gli Usa e un nuovo quartier generale.
Indubbiamente gli inizi sono stati più che promettenti con vendite più che raddoppiate dal 2009 al 2012, ritorno ai profitti e quote passate dall' 1,9% del 2007 al 4,4% del 2012.
Purtroppo anche questi sogni di gloria si stanno infrangendo sulla dura realtà, Vw è debolissima nel settore suv, Tiguan e Touareg sono carissime rispetto alla concorrenza, non ha pick, la qualità è migliorata ma non ancora abbastanza, per abbassare i prezzi hanno ridotto molto le dotazioni delle loro berline subendo molte critiche.
Un fallimento negli usa ( 800.000 Vw e 200.000 Audi nel 2018) sarebbero un colpo durissimo alle ambizioni di Winterkorn e Piech.


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MessaggioInviato: gio dic 12, 2013 9:47 pm 
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Allora non sono così scemi, gli Americani. :ridi

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MessaggioInviato: ven dic 13, 2013 9:58 am 
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DiGiNeX ha scritto:
Allora non sono così scemi, gli Americani. :ridi


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MessaggioInviato: ven dic 13, 2013 10:05 am 
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non ha pick up? l'amarok che è? e soprattutto quanto male sta andando...? :natale

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non posso aspettar l'Ateca... :mrgreen:


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MessaggioInviato: ven dic 13, 2013 10:52 am 
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siete delle brutte persone a gioire delle disgrazie altrui. U_U

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Basso addì 11/09/2014 dixit "appena ho un w.e. libero ci butto un occhio"


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MessaggioInviato: ven dic 13, 2013 11:49 am 
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Mah, ogni paese fa testo a sé. Per esperienza di persona a me vicina ( parente stretto) vivente in Canada, quando ha preso il suv due anni fa li ha guardati un po' tutti; alla fine, secondo le riviste, il best era un'Acura di cui non ricordo manco il nome, che ha preso e di cui è soddisfatissimo. Touareg e compagnia cantante non le ha manco considerate.
Evidentemente non è l'unico ( e non per idiosincrasia verso il marchio o verso i tedeschi, come berlina da lavoro aveva una passat 6 cilindri, la moglie una classe s). Si vede che manca proprio il prodotto per le esigenze del consumatore medio nordamericano, che sono diverse dalle nostre.


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MessaggioInviato: ven dic 13, 2013 12:15 pm 
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billy079 ha scritto:
non ha pick up? l'amarok che è? e soprattutto quanto male sta andando...? :natale



L' Amarok per gli standard americani e' minuscolo, non ha V8 a benzina e non e' prodotto in Nord America quindi per la chicken tax dovrebbe pagare dazi pari al 15% del valore totale.

Cometa ha centrato in modo esatto il cuore del problema, gli americani hanno esigenze diverse dalle nostre, Vw si comporta sempre in modo arrogante verso il Nord America, della serie questi sono i nostri prodotti, costano più della concorrenza e sono meno affidabili ma solo perché sono più tecnologici quindi adeguatevi.

Dal 2008 in poi Vw ha fatto delle importanti correzioni, sia la Passat che l' ultima Jetta sono dei discreti successi tra gli Yankee ma la strada verso le 800.000 unità e' ancora lunghissima.
La Tiguan e la Touareg sono completamente non competitive, non sono grandi abbastanza e costano più di qualsiasi concorrente generalista ( la Touareg costa l'11% in più di una Lexus Rx)
La qualità deve essere drasticamente migliorata, anche le soluzione tecniche devono essere meno sofisticate, il cliente americano e' meno disposto a pagare un sovrapprezzo per le ultime tecnologie rispetto a quello europeo.
Il mercato americano e' molto competitivo ma rimane il secondo mercato mondiale e i piani di vw di diventare il primo gruppo al mondo rimarranno elusivi finché non verrà raggiunta una quota di almeno il 6% ( adesso sono al 4% scarso).
Per me i rovesci americani sono un ulteriore segno che vw sta raggiungendo i suoi limiti espansivi, in India la situazione e' disastrosa, in Brasile rischiano di perdere il secondo posto a favore di gm quando volevano tornare al primo, nel sud est asiatico non sono ancora sbarcati, c' e' stato il mega richiamo per i Dsg, molte nicchie vengono trascurate come quelle dei B-suv, i costi produttivi stanno diventando il paradigma negativo dell' industria.
Non posso dire che sono in crisi, guadagnano ancora cifre enormi, sono ancora primi per fatturato e utili ma i tempi delle vacche grasse ormai sono passati, la cintura deve essere ristretta e in tutti i settori.


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MessaggioInviato: ven gen 10, 2014 8:34 pm 
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BERLIN/DETROIT (Reuters) -- Volkswagen is preparing to build sport utility vehicles in North America as it struggles to conquer a market whose resistance is threatening its bid to be world No. 1.

The German carmaker prefers its Tennessee factory over a Mexican plant to produce the new SUV and may announce the plan as soon as next week's Detroit auto show, said a source familiar with the matter who asked not to be identified.

The Volkswagen group, with brands ranging from no-frills Skoda to Bentley, is aiming to sell 10 million cars in 2018 to overtake General Motors and Toyota - including 800,000 U.S. deliveries for the core VW badge.

Following a 2011-12 sales surge, VW hit an American pothole in the road to global supremacy and needs more models designed for U.S. consumers and manufactured competitively in the region, analysts say.

"Having a competitive crossover (SUV) would be a huge step forward for Volkswagen in the U.S.," said Juergen Pieper of Bankhaus Metzler in Frankfurt.

VW's U.S. deliveries fell 7 percent in 2013 as a push into competitive midsize cars lost traction, with the brand languishing in the bottom third of quality rankings - a mirror image of its European standing that puzzles German bosses.

The Passat, Golf and imported Tiguan and Toureg SUVs lost ground to fresher models from U.S. and Japanese rivals, which increased sales in a market that grew 7.6 percent overall.

Company spokesman Mark Gillies said VW was aware of U.S. quality challenges and had yet to make a final production decision on the CrossBlue SUV concept unveiled last year. "We're making good progress (on quality) but there is more work to be done," Gillies said, adding that warranty claims were falling.

VW began its U.S. offensive three years ago and now builds Passats at the $1 billion Chattanooga, Tennessee factory opened in 2011. Since the 1988 closure of its previous U.S. plant, the group had focused on expanding in China and Brazil.

Despite stronger sales by the upscale Audi division, North American operations are expected to have contributed little or nothing to 2013 group operating earnings of about 11.5 billion euros ($15.6 billion), with the VW brand still losing money.

The carmaker last month ousted U.S. divisional chief Jonathan Browning, whose successor Michael Horn makes his first appearance at the Detroit show opening Monday. Horn, whose promotion from global after-sales head took effect on Jan. 1, declined to be interviewed for this article.

The main task facing Horn is to make the case for more new U.S. models, London-based analyst Arndt Ellinghorst said. "VW executives are so deeply in love with their over-engineered cars that they simply haven't been taking U.S. customers seriously," said Ellinghorst, an autos specialist with International Strategy & Investment.

Misjudged market

VW has lost face as well as sales in North America, dealers and other industry insiders say. To price cars competitively, it tried offsetting the cost of its sophisticated mechanics by stripping out features and using entry-level trims in the Passat and Jetta.

VW misjudged the mass market by "trying to sell German engineering in austere cars with austere interiors", said Jim Ziegler, an independent consultant to U.S. auto retailers. "I'm an American - give me bells, give me whistles," Ziegler said. "Americans will buy a pretty car faster than they will buy a well-engineered car."

The attempt to woo customers with spartan vehicles also led to quality issues that enraged group CEO Martin Winterkorn during a recent test-drive visit with U.S. managers. Winterkorn, feared for his ability to fixate on detail, was disappointed with the dashboards, seat adjustment levers and interior finish he discovered in the Passat and Golf, one company official said. "The boss was fuming,"he said.

VW has improved its latest JD Power "initial quality" scores but still ranks 23rd out of 33 brands, with 120 problems reported for every 100 new cars within the first 90 days. Some issues have stemmed from a failure to gauge U.S. consumer expectations - down to the positioning of cruise control buttons - that has frustrated the group's own dealers.

At a gathering in November, according to one participant, VW told showroom owners it expected little growth in 2014-2015 sales, followed by an unprecedented surge to the 2018 goal of 800,000 deliveries, almost double last year's number.

"They're out of their minds," the East Coast dealer said. The carmaker has long since given way to demands for larger cupholders, but the same dealer still recalls VW executives objecting that they were designing a car, not a restaurant. And other misunderstandings still arise. "We have to tell them it's whatever the people buying it want it to be - a motel, a restaurant, a computer on wheels," he said.

VW insists its 2018 goal is within reach and says last year's decline was expected between model updates. Neither the Passat nor the Jetta has been revamped in three years. But production cuts at Chattanooga tell a different story.

In May the company laid off 500 shift workers it had hired months earlier and remains in talks with the United Auto Workers union over representation. Restoring U.S. momentum will be hard, analysts say, even after the new SUV arrives in 2016 at the earliest. Falling fuel prices are lifting demand for pickups - which VW doesn't offer - and undermining the sales pitch for its efficient diesels.

The competition is also getting tougher. "The Passat is up against a redesigned Nissan Altima, a redesigned Honda Accord and a redesigned (Ford) Fusion - all undercutting VW on pricing," said Alec Gutierrez, an analyst with Kelley Blue Book, which tracks U.S. car values.

The VW brand's U.S. sales will reach 524,000 cars in 2018, according to forecasters IHS Automotive, a third short of the goal and endangering the group's bid for global leadership.

Looking askance at German rivals BMW and Mercedes-Benz, whose U.S.-built SUVs are powering sales gains, VW executives already have some cause for regret. "They sent America the wrong product," dealer consultant Ziegler said.



Questo articolo della Bloomberg illustra bene come il mercato americano sia la causa di molti mal di testa a Wolfsburg, a Detroit verrà annunciato un nuovo suv, la versione di serie della Crossblue concept, ma ormai i target del 2018 sono impossibili da raggiungere.
Vw e' troppo lenta nell'introdurre nuovi prodotti e non riesce a sviluppare auto che riescano a fare grandi numeri negli States.
Questo dialogo tra manager tedeschi e concessionari americani fa capire di come ci vorrà molto tempo finché vw riesca a sfondare :
Dealer usa :" nelle vw i cupholders devono avere dimensioni più generose"
Manager Vw" guardate che noi progettiamo auto, mica arrediamo ristoranti"
Dealer usa: "dovete progettare qualcosa che i consumatori comprino, che sia un hotel, un ristorante o un treno".
Per il 2014 arriveranno Golf, Golf sportwagon più alltrack, A3 sedan, q3 e Macan, più Jetta restyling.


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MessaggioInviato: mer gen 22, 2014 10:29 pm 
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VW's labor boss Osterloh says U.S. operations a 'disaster'

January 22, 2014 17:01 CET
WOLFSBURG, Germany (Reuters) -- Volkswagen's top labor representative has dubbed the carmaker's U.S. operations a "disaster" and called for more models and swift decisions to revive the German group's declining fortunes in the world's second-largest auto market.

While VW has risen to become the biggest automaker in China and Europe, the group has yet to fully understood how to succeed in the United States, Bernd Osterloh, VW's works council chief, told reporters in Wolfsburg on Wednesday. "The U.S. are a case of disaster" for VW, said Osterloh, who also sits on the carmaker's supervisory board.

The German multi-brand group last month ousted U.S. divisional chief Jonathan Browning, who oversaw the much-lauded 2011 launch of the mid-sized Passat, sales of which declined 6 percent last year after a 2011/12 surge.

Osterloh echoed criticism from the company's new head of U.S. operations, Michael Horn, who this month said that VW headquarters had paid little heed to the dynamics of the U.S. market.

VW's situation in the United States, where the company has been grappling with losses for years, won't improve until 2016 and it needs more models there, including a pick-up truck, Osterloh said. At the Detroit auto show in January VW announced plans to make a mid-sized SUV for North America as part of a $7 billion investment in the region. Osterloh lamented that a year after the "CrossBlue" SUV was unveiled, it's still unclear where the model will be built.

The carmaker favors its U.S. plant in Chattanooga, Tennessee, over a factory in Puebla, Mexico, a source familiar with the matter told Reuters.

VW's labor leader said that Chattanooga would make sense from an economic viewpoint if the company could offset the higher personnel costs compared with Puebla.

Bernd Osterloh e' il capo del sindacato Ig Metal alla Vw, ha un potere enorme in azienda ed ha sempre sostenuto il duo Piech-Winterkorn.
Oggi ha attaccato duramente il management riguardo al calo delle vendite in America e ha ammesso che il gruppo tedesco ha ampiamente sottovalutato le sfide del mercato a stelle e strisce.
Secondo le sue accuse Vw concentra le decisioni troppo a livello centrale, non e' presente in molti segmenti come suv e pick up e non riesce a sincronizzare il calendario prodotti con quello dei concorrenti giapponesi.
Insomma una bella ventata di critica a Wolfsburg dove di solito ogni insubordinazione a Piech significa licenziamento immediato. :angelo


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MessaggioInviato: gio gen 23, 2014 8:32 am 
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daimlerchrysler ha scritto:
VW's labor boss Osterloh says U.S. operations a 'disaster'

January 22, 2014 17:01 CET
WOLFSBURG, Germany (Reuters) -- Volkswagen's top labor representative has dubbed the carmaker's U.S. operations a "disaster" and called for more models and swift decisions to revive the German group's declining fortunes in the world's second-largest auto market.

While VW has risen to become the biggest automaker in China and Europe, the group has yet to fully understood how to succeed in the United States, Bernd Osterloh, VW's works council chief, told reporters in Wolfsburg on Wednesday. "The U.S. are a case of disaster" for VW, said Osterloh, who also sits on the carmaker's supervisory board.

The German multi-brand group last month ousted U.S. divisional chief Jonathan Browning, who oversaw the much-lauded 2011 launch of the mid-sized Passat, sales of which declined 6 percent last year after a 2011/12 surge.

Osterloh echoed criticism from the company's new head of U.S. operations, Michael Horn, who this month said that VW headquarters had paid little heed to the dynamics of the U.S. market.

VW's situation in the United States, where the company has been grappling with losses for years, won't improve until 2016 and it needs more models there, including a pick-up truck, Osterloh said. At the Detroit auto show in January VW announced plans to make a mid-sized SUV for North America as part of a $7 billion investment in the region. Osterloh lamented that a year after the "CrossBlue" SUV was unveiled, it's still unclear where the model will be built.

The carmaker favors its U.S. plant in Chattanooga, Tennessee, over a factory in Puebla, Mexico, a source familiar with the matter told Reuters.

VW's labor leader said that Chattanooga would make sense from an economic viewpoint if the company could offset the higher personnel costs compared with Puebla.

Bernd Osterloh e' il capo del sindacato Ig Metal alla Vw, ha un potere enorme in azienda ed ha sempre sostenuto il duo Piech-Winterkorn.


Andavano ad allegre donnine assieme?
Cita:
Oggi ha attaccato duramente il management riguardo al calo delle vendite in America e ha ammesso che il gruppo tedesco ha ampiamente sottovalutato le sfide del mercato a stelle e strisce.


Hanno smesso di portarselo dietro e se l'è legata ad un dito
Cita:
Secondo le sue accuse Vw concentra le decisioni troppo a livello centrale, non e' presente in molti segmenti come suv e pick up e non riesce a sincronizzare il calendario prodotti con quello dei concorrenti giapponesi.
Insomma una bella ventata di critica a Wolfsburg dove di solito ogni insubordinazione a Piech significa licenziamento immediato. :angelo


Come già detto in precedenza, le esigenze del consumatore americano sono diverse dalle nostre; o a Wolfsburg la capiscono e smettono di cercare di imporre un prodotto pensato per mercati diversi, o continueranno ad arrancare


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MessaggioInviato: gio gen 23, 2014 9:07 am 
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Era il precedente capo del sindacato che andava a donnine allegre pagate da Vw.
Altro che Marchionne, loro si' che pensano ai bisogni dei lavoratori. :allegria


Un problema di Vw e' che tutte le decisioni sui prodotti vengono prese direttamente da Winterkorn e Hackenberg, dovrebbero delegare di più ai capi regionali.


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MessaggioInviato: gio gen 23, 2014 3:08 pm 
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daimlerchrysler ha scritto:
Era il precedente capo del sindacato che andava a donnine allegre pagate da Vw.
Altro che Marchionne, loro si' che pensano ai bisogni dei lavoratori. :allegria


Un problema di Vw e' che tutte le decisioni sui prodotti vengono prese direttamente da Winterkorn e Hackenberg, dovrebbero delegare di più ai capi regionali.

Ecco perchè Winterkorn guardava la 200 con volto truce. :sdentato


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VW to unveil concept crossover intended to boost U.S sales

* Carmaker has been held back in U.S. by gaps in range

* Five-seat concept crossover to feature at Detroit -sources

* New model likely to be built by 2016-17 -sources

By Andreas Cremer

BERLIN, Dec 8 (Reuters) - Volkswagen will present a sport-utility concept vehicle in the United States next month, intended to increase its range in the lucrative crossover segment and boost sales in the world's second-biggest car market, company sources said.

A five-seat variant of the seven-passenger SUV the German carmaker aims to build at its U.S. plant in Tennessee in 2016 will be unveiled at the Detroit auto show on Jan. 12-13, two sources said on Monday on condition of anonymity because details of the proposed model have not been released.

The concept vehicle, which the sources said is likely to be approved for production by 2016-17, is the latest part of VW's plan to plug gaps in a U.S. line-up that offers only two SUVs, the Tiguan and Touareg.

VW's focus on smaller vehicles, such as the Golf hatchback and the Jetta compact saloon, has held it back in the United States, where rivals offer a wider range of SUV crossovers.

The company would only say that a concept SUV will be shown in Detroit, without providing further detail.

U.S. sales of the VW brand were down 11 percent in the January to November period at 333,000 vehicles.

Bernd Osterloh, VW's top labour representative and a member of the carmaker's panel shaping U.S. strategy, acknowledged in an interview this month that the brand is not yet represented in the growing segments of the U.S. market.

"We need more models there ... If we had a pick-up truck today, we would perhaps already be at 600,000 (vehicle sales)."

Europe's largest automaker, which ranks second to Toyota in global sales, plans to spend more than $7 billion in North America by the end of 2018 in an effort to more than double sales to 800,000 cars.

The company will overhaul the Tiguan next year and add a coupe-style version as well as a long-wheelbase model that may offer a petrol-electric hybrid version.

Its crossover campaign ties in with similar plans by the group's premium marques. Porsche started selling the Macan SUV in April while luxury division Audi will start building the Q1 baby SUV in 2016.

Ultra-luxury division Bentley will expand into SUVs in 2016 while Italian supercar maker Lamborghini, also part of the VW group, is awaiting parent approval for its own SUV


Vw a Detroit mostrerà un nuovo suv sottoforma di concept che prefigura un crossover medio per il mercato nordamericano. Non e' ancora noto se sarà la Tiguan (versione di serie prevista per Francoforte 2015 ) oppure se Vw svilupperà una suv solo per il Nord America come avverrà per la Crossblue. Il gruppo si e' accorto che gli americani amano i trucks e tra 2 anni arriveranno con i loro prodotti. Quando probabilmente il prezzo della benzina risalirà e gli Yankees fuggiranno dai gas guzzlers.


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Automotive News Europe
January 12, 2015 02:30 CET
DETROIT -- Volkswagen will launch an SUV and crossover offensive over the next few years to strengthen its presence in those fast-growing segments as it tries to revive the brand's sagging U.S. sales.

A U.S.-made long-wheelbase variant of Tiguan SUV will launch in 2017, VW Group CEO Martin Winterkorn said Sunday at a press event on the eve of the auto show here.

The redesigned Tiguan will follow the debut of a new midsize crossover that VW plans to start producing at its U.S. factory in late 2016.

Winterkorn also hinted that a coupe-styled crossover may join VW’s U.S. lineup. VW is hinting at the vehicle with the Cross Coupe GTE plug-in hybrid concept that the automaker revealed photos of Sunday ahead of its debut at the show on Monday.

Winterkorn said the forthcoming SUVs as well as the U.S. arrival of new members of the Golf model line and a revived Passat show that the VW brand is returning to "attack mode" in the U.S., where its sales slid 10 percent to 366,970 units in 2014, their second straight year of decline.

Despite disappointing U.S. sales, the Volkswagen Group delivered a record 10.14 million vehicles globally in 2014, a 4.2 percent gain from 9.73 million in 2013, the company announced Sunday. It marked the first time that VW's global sales exceeded 10 million vehicles, according to the company. The total includes commercial vehicles.

VW's past failings mean it will miss an 800,000 U.S. sales target for its core VW brand for 2018, according to researchers IHS Automotive. They see 547,000 sales of VW-brand cars by then, from last year's 367,000, missing the goal by about a third. IHS forecasts include VW's plans to overhaul the Tiguan compact SUV in 2015 and add a coupe-style version as well as a long-wheelbase model that may offer a gasoline-electric hybrid version.

Big goal stands firm

The SUV blitz is part of the $7 billion in North American investments Volkswagen plans to make by 2019 to fund new vehicles, production and technologies, Winterkorn said.

In July, VW announced plans to open a 200-engineer North American vehicle design and development center in Chattanooga, Tennessee, to develop vehicles suited for North America.

And VW executives are banking on the overhauled crossover lineup to fuel a turnaround starting in 2016, and followed by a redesigned Passat midsize car expected to arrive in 2018 as a 2019 model.

For now, crossovers remain a big vulnerability in Volkswagen’s U.S. lineup, which is dominated by cars. Its two current crossovers -- the Tiguan and the Touareg -- have been hampered in the marketplace by their steep sticker prices and intensifying competition.

Meanwhile, its two best sellers -- the Jetta compact and Passat midsize sedan -- also saw sales slip last year, putting Volkswagen well behind the pace for its onetime target of selling 800,000 vehicles in the U.S.

Despite the setbacks, Winterkorn reaffirmed the VW Group’s U.S. sales target of 1 million units by 2018, with the fast-growing Audi and Porsche brands likely picking up much of the VW brand’s slack.

Oggi Vw ha festeggiato il raggiungimento dei 10 milioni di vetture vendute in un anno ma nel mercato Usa continua ad arrancare in maniera piuttosto penosa. Winterkorn ha promesso l'ennesimo rilancio, dopo aver annunciato il cross blue di serie Vw ha dichiarato che a partire dal 2017 lancerà una versione allungata della Tiguan che sarà prodotta in Messico. Dopo aver fallito chiaramente con Tiguan e Touareg negli States suv più grandi e più economici dovrebbero conquistare il cliente yankee.
Tra le proposte anche una suc-coupe' tipo X6 dei poveracci.


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MessaggioInviato: lun gen 12, 2015 11:08 am 
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E' irrealistico pensare che per gli americani Vokswagen significhi sostanzialmente "maggiolino"?

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Il Basso di Genova ha scritto:
E' irrealistico pensare che per gli americani Vokswagen significhi sostanzialmente "maggiolino"?


Per gli americani Vw significa Maggiolino, minibus e Jetta.

Diventare rilevanti negli Usa ( quindi 5-6% del mercato) non è impossibile, ce l'hanno fatta Toyota, Honda, Nissan e recentemente Hyundai-Kia, è fondamentale adattarsi ai gusti del mercato e Vw lo sta facendo con una lentezza esasperante.
I primi successi per i tedeschi sono venuti con le ultime Jetta e Passat, impoverite e con un prezzo molto più basso delle generazioni precedenti.
Il mercato usa dopo la crisi ha premiato in maggior misura i trucks dove la presenza del marchio Vw è minima e con prodotti carissimi.
Questa suv a 7 posti con la Tiguan a passo allungato dovrebbero dare una sterzata ma ci vorrà ancora moltissimo tempo prima che Vw venga considerata una scelta mainstream negli Usa.


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MessaggioInviato: dom mag 01, 2016 9:16 am 
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WOLFSBURG, Germany -- The U.S. may be ground zero for Volkswagen's diesel scandal, but company executives here proclaimed it the most important source of long-term growth for VW and said they are at work on a new brand strategy for the region.

Indeed, that is an optimistic outlook considering the hundreds of thousands of frustrated VW owners in the U.S. still waiting to learn what will happen with their cars -- not to mention the brand's decades of disappointing performance in the country.

"We believe that the USA has in fact the greatest potential for Volkswagen worldwide in the next decade," VW brand chief Herbert Diess told reporters here last week, though he added: "naturally not in the near future, since we are starting from zero in the U.S."

Volkswagen, which has long suffered from a sedan-heavy product portfolio, will get some relief over the next 18 months or so as it launches the midsize crossover scheduled to be built in Chattanooga, as well a long-wheelbase version of the Tiguan crossover imported from Mexico.

VW is not pinning its hopes just on a rejuvenated product range, however. Executives are still in the initial stages of drafting a new strategy to position the brand better in the U.S., where officials say customers have been confused by it swinging back and forth between near premium and mass market.

In recent years, "we didn't succeed in giving the brand a clear profile and consistent product portfolio that could allow us to expand step by step in the market," Diess said.

He said Volkswagen needs to target what he called the "aspirational middle class."

Determining how to position VW in the U.S. market could take time, a source said. The new direction will likely be decided after the parent group has set a global strategy to establish how to minimize cannibalization among its 12 brands. That strategy is expected to be decided by mid-June.

Diess praised the loyalty of the brand's U.S. dealers, many of whom he said are in the second- and third-generation of selling VWs. And he recounted how many Americans still have a positive association with the VW brand thanks to old-timers such as the original Beetle and Microbus from the 1950s and 1960s.

"All that leads me to believe that were we to work the market with the necessary consistency and focus, there is in fact clearly a big growth potential," the former BMW executive said.

The brand once aimed to sell 800,000 vehicles in the U.S. by 2018, a target set by VW CEO Martin Winterkorn after he took over in 2007. But Diess has said that target is no longer a priority. Bloomberg reported in March that VW dealers told Diess they needed to sell 500,000 to make a return on their investments, substantially more than last year's 350,000.

Despite its long-ago successes, Volkswagen has long struggled in the region. A decade ago the strong euro blew a hole in VW's NAFTA results and prompted the decision to build a plant in Tennessee to hedge its currency risks. After a brief period of success when the stripped-down U.S. Passat first arrived on the market, the brand quickly gave back its newly won market share gains.

Winterkorn was just about to institute changes to give local managers greater autonomy when the diesel scandal -- born out of an idea in 2005 to gain market share in the U.S. -- plunged the brand back into chaos and turmoil.

Winterkorn resigned, his designated North American chief quit days before starting the job and in March the brand lost its U.S. head, Michael Horn, who enjoyed strong support among VW's dealers. Last year its share dwindled to 2.0 percent from 2.2 percent in 2014. In 2012 the brand peaked at 3.0 percent, the best year since 1973.

Separately, Volkswagen officials said last Friday they felt progress was being made on reaching a deal with the Department of Justice to settle criminal and civil lawsuits lodged by U.S. authorities.

"We are working hard to reach a settlement on both, since we would love to quickly put this behind us," said Manfred Doess, head of group legal affairs at Volkswagen, speaking to reporters in Stuttgart.

"I consider it highly probable," he said when asked whether a deal could be completed by the end of the year. "But it would be highly speculative at this point to say whether it would be in the second, third or fourth quarter."

Volkswagen has set aside $8 billion to cover legal risks as part of an overall provision of $18.5 billion booked for all diesel-related costs that currently can be estimated.


Nel settore dell'auto esistono alcune posizioni definite Mission impossible, tra queste sicuramente c'è la divisione americana di Vw.
La casa di Wolfsburg non vuole rinunciare al mercato statunitense ma sa benissimo che ormai è un' appestata e deve partire da 0.
Diess e Wöbcken stanno sviluppando una nuova strategia, verrà abbandonato il target di 800.000 Vw entro il 2018 e probabilmente si punterà a vendite più contenute ed un posizionamento più in alto, cioè la strategia che già falli' a fine anno '90.
Müller punta a dare molta più autonomia al management locale, è una scelta appropriata perché a Wolfsburg non capiscano nulla di come funziona il mercato yankee.
Audi e Porsche al contrario negli USA vanno benissimo.


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MessaggioInviato: dom set 04, 2016 10:25 am 
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The big diesel initiative that once saw more than one in five Volkswagens sold in America wearing the TDI label has now kicked the bucket, shuffled off this mortal coil, run down the curtain, and joined the choir invisible. Volkswagen’s new North American operations chief says the company’s push to establish clean, affordable diesel powertrains as its green technology solution is over. That may come as little surprise to most observers in the wake of the emissions scandal, but initially the company was suggesting diesel was merely stunned and would come around. It listed 2016 models of the Golf, Jetta, and Passat with TDI engines in its catalog but under stop-sale, pending EPA approval of a technology solution that would bring their emissions of nitrogen oxides into regulatory compliance.Now we have it from the top. Hinrich J. Woebcken (pictured), president and CEO of Volkswagen Group of America, told us, “I wish to make clear that the push for diesel for the brand is done” in North America. In an interview following our drive of the company’s upcoming mid-size SUV in Chattanooga, Woebcken said, “We don’t foresee that the strength of diesel will come back for this market.” He spoke in answer to our question regarding when he expected certification of 2017-model TDI engines and said he wanted to make clear that he was speaking only for the VW brand on this continent, suggesting diesel may still play a large role for the company’s other brands and in other markets. Woebcken has headed up VW’s reorganized North American operations since April 1, when he succeeded the first executive appointed to that position, Winfried Vahland, who had resigned only two months after his appointment last fall.
Once Volkswagen gets regulatory approval of its proposed fix for its polluting four-cylinder turbo-diesel engines, now anticipated by mid-October, it was expected to apply that same technology to new TDI models. In reality, the taint of the scandal, together with the likely cost of the technology needed to ensure full compliance, probably spells an end to compression-ignition in mass-market VWs, although it may survive in niche applications. “We will still offer diesel in specific products and packages where it seems appropriate,” Woebcken said, “but we are looking to a future of electric mobility.“Because of upcoming regulations, the diesel would have seen a limited future, regardless” of the scandal, he added. So maybe there will be a TDI offered in the premium-priced Touareg SUV, but if a diesel goes into that new, as-yet-unnamed three-row SUV being built in Chattanooga, they’ll be in models built for export. He didn’t say so in as many words but implied we’ve seen the last North American diesel models of the Golf, Jetta, Beetle, and probably Passat.Although Woebcken spoke forcefully of envisioning a near future in which hybrid and electric car sales outnumber those of internal-combustion models, his company’s pivot toward electrification isn’t entirely market driven. Regulators, particularly those from California and other states that follow its lead on emissions rules, have argued successfully that the court-ordered settlement of the emissions violations include a corporate commitment to sales of large numbers of electric vehicles.

Before even thinking about certifying new diesel cars for sale here, Woebcken said, the company’s priority is to resolve the ongoing emissions violation case in a way that sets the stage to restore the company’s reputation with consumers, dealers, and regulators. “Our first priority is to implement the TDI fix. We want to do it professionally using the buyback/fix option in a very German, engineered way. We are still in the approval process, and preparing the dealers. First and foremost is to solve this at a high satisfaction level, fix it, and go on from there.”

Il nuovo capo di Vw USA ha dichiarato che il marchio non offrirà più diesel nel mercato locale, sembrerebbe un'ovvietà dopo il dieselgate ma bisogna ricordarsi che circa il 20% delle vendite sul suolo yankee erano proprio TDI.
La situazione rimane nerissima, ad ottobre partiranno i richiami e più della metà dei clienti vuole dare indietro il proprio veicolo, aggravando così i costi per il costruttore.
Il nuovo suv grande non sembra per nulla un game-changer, la nuova Golf e' stata posticipata e probabilmente la Passat americana ( ma anche cinese) verrà cancellata.
Non ha senso buttare nella spazzatura decine di miliardi di euro in un mercato dove sei visto come un appestato. Forse lo sbarco di Skoda potrebbe aiutare un pochino a raddrizzare il Titanic che affonda.


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MessaggioInviato: lun set 05, 2016 7:57 am 
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secondo me potrebbero fare pace con il cervello una volta.
in USA provano da secoli ad essere un player credibile, e non ci riescono.
dopo questa batosta penso la porta si sia chiusa.

A quel punto, vista che in Sudamerica e Cina vanno benissimo, in Europa sono comunque il primo gruppo a mille anni luce dal resto, smetterei di giocare a risiko per la conquista del mondo e proverei a fare bene nei mercati dove già opero bene e soprattutto dove posso recuperare il "dieselgate" facilmente.

In USA sinceramente - hanno sempre fatto male, possono solo fare peggio.

Lanciare Skoda? se gli yankee sono scemi (e si, lo sono....) potrebbe funzionare - d'altronde Audi in USA continua ad andare bene...
ma lanciare un marchio sconosciuto costa, e pure tanto... non so quanto possa valerne la pena. Che volumi potrebbero mai ottenere?

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MessaggioInviato: lun set 05, 2016 10:02 am 
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Non si può essere un costruttore globale senza un'importante presenza (5-6%) nel mercato statunitense, Piech lo ha sempre detto e già nel 1993 fermò l'esodo di Vw da quel mercato.
Bisogna pure sottolineare che solo il marchio Vw ci prova da decenni ( anche Mazda ma con un livello di investimenti nettamente inferiore) e fallisce miseramente.
Mercedes, BMW e Audi vanno benissimo e sono molto redditizie in Nord America, Subaru, Hyundai-Kia sono riuscite a sfondare, è solo il marchio Vw che non ci riesce.

Skoda potrebbe raggiungere 200.000 unità in 8-10 anni ma ci vorrebbero investimenti enormi, produzione locale ( ci sono le fabbriche di Chattanooga e di Puebla a disposizione), un budget enorme per il marketing e così via dicendo.
A novembre Vw svelerà il nuovo piano per il Nord America, a quanto pare si punterà sui crossover e sulla nuova Jetta ( più premium di adesso), per il resto si dovrà aspettare l'inizio del nuovo decennio.


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MessaggioInviato: gio ott 06, 2016 7:31 pm 
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Publicly, Volkswagen executives are reluctant to refer to the ongoing diesel-emissions scandal as such. At an event on the eve of this year’s Paris auto show, VW CEO Matthias Müller referred to the debacle as a thing “we currently need to cope with,” adding the understatement that “a great deal has changed at Volkswagen over the last 12 months.” Separately, other executives have verbally danced around the subject even while earnestly pressing their apologies at press conferences and auto shows. Diesel woes have become a sort of Voldemort within the halls of Wolfsburg—it’s the scandal that must not be named—but it’s a huge deal. With fines and criminal charges mounting, Volkswagen is in a real bind, but that’s not stopping it from trying to turn the corner and press forward aggressively with new product plans and sales strategies After Diesel. We spoke with the man at the helm of Volkswagen’s newly created North American division, Hinrich J. Woebcken, about what to expect here in the United States. Volkswagen, I.D. concept reveal
As opposed to cars that make life worse? Electrics factor hugely into VW’s way forward.
“Think New” The tagline Think New, which VW debuted in Paris, isn’t being applied only to its coming range of fully electric cars. Volkswagen is doing plenty of new thinking to minimize the sales fallout now. For the 2017 U.S. lineup, that means an updated e-Golf with more driving range (due next year) to be offered in all 50 states. More immediately, VW is adding value by stuffing more content into the Golf, Passat, and Jetta while holding the line on prices or even lowering them. The Golf hatchback, for example, now comes in only two flavors: the $20,715 S and the $22,415 Wolfsburg Edition, both four-doors with the choice of a five-speed manual or six-speed automatic transmission. That range has been pared from last year’s flotilla of two- and four-door body styles, the former available in $19,315 stripper base or S trim and the latter in S, SE, and top-of-the-line $28,245 SEL specs. Now consider that the ’17 Wolfsburg Edition comes with nearly the same equipment as the ’16 SEL, including automatic headlights, a panoramic sunroof, heated seats, push-button ignition, and faux leather seats—plus SEL optional extras like blind-spot monitoring and automatic emergency braking as standard—for a price more than $6000 lower. Similarly, the 2017 version of the mid-size Passat sedan now comes standard across the line with automated emergency braking, while the base S now comes with dual-zone automatic climate control, too, with no change to its $23,260 price.

The aim going forward—just as before—is to channel the brand’s core appeal, that of offering a premium-feeling, German-engineered car for everyday prices.

Volkswagen has long struggled to fully crack the U.S. market beyond generating cultish followings for models such as the Beetle, the GTI, and the now-defunct TDI diesels, but these pricing and equipment changes are seemingly already having an effect (which makes us question why it took the diesel crisis to stir such common-sense moves). As North American CEO Woebcken points out, even though diesels made up 25 percent of Volkswagen of America’s sales before the emissions scandal, VW’s “sales numbers, by far, did not go down by 25 percent.” (We checked: Sales through September of this year are down only 12.5 percent over the first nine months of 2015.) The aim going forward—just as before—is to channel the brand’s core appeal, that of offering a premium-feeling, German-engineered car for everyday prices, throughout the lineup. Today, only the Golf lineup lives up to that goal, while the overly premium and expensive (and soon to be replaced) Tiguan and Touareg miss the mark high, and the not-premium-enough Passat and Jetta have fallen short of the ideal. Volkswagen North American division CEO Woebckn
Hinrich J. Woebcken, CEO of VW’s newly created North American division.
A Seat at the Table Incredibly, before now Volkswagen had never set up U.S. operations outside of Germany that were capable of imparting change on new-model development. Volkswagen of America, incorporated in 1955, has been little more than a sales and distribution referee for the U.S. market, in contrast to the U.S. operations of Honda and Toyota, which play significant roles in designing and engineering models sold here. With the creation of two new “divisions” within the company, one of which covers China, the other to handle North American markets, Volkswagen is moving toward this model. This gives the regions some say in the design of all-new models before they’re fully realized. The implications could be huge. German missteps in reading the U.S. market might be averted, preventing future bungled new-model launches like those of the Jetta and Passat in 2011 and 2012. Although notably less expensive than their predecessors, both cars were also seen as drastically less premium products that were arriving just as competitors were holding the line on compact- and mid-size car prices while adding style and content. The downmarket direction taken by the Jetta and Passat, mixed with their McMansion’d platforms not shared by any global VWs, huge back seats, and bland appearance earned the criticism of being cynically Americanized, representing a sort of perversion of U.S. customers’ interests by the German home office. Volkswagen has spent the past five years improving both products, de-cheapening the Jetta while fidgeting with the Passat’s equipment to combat its sales slide since 2012. We’re told the new strategy of North American input on new models won’t interfere with Volkswagen’s continued use of modular vehicle architectures (like the Golf’s MQB setup) but that it could see the addition of U.S.-specific changes to future iterations of those underlying platforms, as well as to the models’ equipment and design. Eventually, at an unspecified later date, the U.S.-market Passat will realign with the global model and transition to the MQB platform shared by the Golf, Tiguan, and upcoming three-row crossover, and it will be engineered in North America. Until then, a clever mix of assembly processes and robot staff will enable VW to build both the current Passat and the new three-row SUV on the same production line in Chattanooga, Tennessee. The Jetta, too, will ditch its mongrel Americanized platform for MQB bones later next year. We’re told the styling should mark a step up from today’s conservative duds, incorporating a sleeker “four-door coupe” look, presumably cribbing cues from the Sport Coupe Concept GTE and Mid-Size Coupe concept cars from the past two years. The Golf will be refreshed for 2018 and released next fall. Volkswagen mid-size three-row crossover body, assembled in Tennessee Trucks! Even before the diesel troubles clouded VW’s image, the company was hard at work adding more crossovers and SUVs to its U.S. lineup. Playing from far behind the ball in this critical segment, Volkswagen already was on track to replace today’s pricey, undersize Tiguan with a new, larger, less expensive model riding on the new Golf’s MQB platform. The new Tiguan is due midway through 2017, and it appears to have managed the transition to a lower price point far better than did the 2011 and 2012 Jetta and Passat models. More critically, Volkswagen’s long-overdue three-row crossover (pictured, above, surrounded by Chattanooga workers) arrives this coming spring with a more spacious interior and a lower price than the more luxury-oriented Touareg. The new Tiguan and the yet unnamed three-row crossover are only the first volleys in an all-out truck assault VW has planned for the U.S. market. Woebcken says a subcompact crossover is coming (when isn’t totally clear) to enter the ultra-hot segment currently being fought over by Mazda’s CX-3, Chevrolet’s Trax, Honda’s HR-V, and others. Woebcken sees room for even more SUVs in the mix, but he was coy as to what forms they might take. As for pickups, a vehicle type we’ve long hoped Volkswagen might bring to the U.S., the company is playing it smart. The global Amarok, similar in size to Chevrolet’s popular mid-size Colorado and the Toyota Tacoma, was considered as an option but ultimately dismissed over cost concerns. Woebcken added that the company even studied the idea of entering the U.S. full-size-pickup market but concluded, probably rightly, that the German brand likely would never be accepted in that space.
Caught Black-Handed: Why Did Volkswagen Cheat?
Everything You Need to Know about the VW Diesel Emissions Scandal
Volkswagen Won’t Attempt to Regain Diesel Leadership in U.S.; Many TDI Models May Never Return
. . . And What About Diesel? The short answer is that Volkswagen won’t be touching diesel with a 10-foot pole any time soon in the United States. Putting a finer point on it, Woebcken repeated the notion that there’s little chance “diesel will come back to the same presence it has [even] now.” (VW will continue to offer diesel in other markets, where they’re more popular and/or haven’t been slapped with stop-sale orders.) Between now and 2020, Volkswagen plans to pivot toward affordable, low-compromise fully electric vehicles to lead its alternative-propulsion offerings. During this transition and throughout the post-diesel-scandal restructuring, Woebcken has made it a critical bogey to keep each VW’s “genes” in place. As for the monumental task of sorting out the diesel scandal’s setbacks, from customer confidence to continued investigations and eventual consequences, Woebcken seemed optimistic, saying he took the job believing he and his team have the opportunity to get “the act together of Volkswagen in North America.” He has his work cut out, given the preference TDI owners have shown for having Volkswagen buy back their noncompliant diesels instead of fixing them, which puts a bigger dent in the budget. He’ll be overseeing the launch of the most important new models the brand has had in some time—the Tiguan and the three-row crossover—in a toxic PR environment and through dealers with which VW just settled a $1.2 billion suit over lost sales and the deterioration in value of their franchises. Volkswagen’s status in the United States is still on the decline, and things are likely to look worse before they get better, potentially hampering the financing available for product development and marketing. But who knows, perhaps Volkswagen can weather this thing and finally crack open the American market like it has never done before with its new North American operations. As Woebcken earnestly stated at the end of our interview, “I think this is what you are great about in America, the comeback stories. It’s what you love, right?”


Volkswagen sta cercando di delineare un piano di rilancio negli USA dove le perdite sono mostruose e le vendite scendono da ormai 3 anni, quindi già prima del dieselgate.
Di fatto Vw è l'unica casa che si è rotta le corna per diversi decenni negli Stati Uniti.
La chiave saranno i nuovi suv Tiguan e Atlas poi il resto è ancora da definire.


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MessaggioInviato: ven ott 07, 2016 7:03 am 
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daimlerchrysler ha scritto:
Volkswagen sta cercando di delineare un piano di rilancio negli USA


ahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahaha

Cita:
La chiave saranno i nuovi suv Tiguan e Atlas poi il resto è ancora da definire.


Vogliono proprio farsi del male, e tanto. Il tiguan verrà massacrato dal Crv e dal Rav4, l'Atlas abbiamo visto tutto nell'altro topic cos'è. Auguri
Avrebbero più fortuna a proporre la Up come auto per i ricchi per andare dalla piscina al mobiletto bar nelle ville di beverly Hills


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MessaggioInviato: ven ott 07, 2016 9:10 am 
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cometa rossa ha scritto:
daimlerchrysler ha scritto:
Volkswagen sta cercando di delineare un piano di rilancio negli USA


ahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahaha

Cita:
La chiave saranno i nuovi suv Tiguan e Atlas poi il resto è ancora da definire.


Vogliono proprio farsi del male, e tanto. Il tiguan verrà massacrato dal Crv e dal Rav4, l'Atlas abbiamo visto tutto nell'altro topic cos'è. Auguri
Avrebbero più fortuna a proporre la Up come auto per i ricchi per andare dalla piscina al mobiletto bar nelle ville di beverly Hills


ok che gli americani sono strani... però nuovo tiguan è 3 gradini sopra ai due scaldagni asiatici.


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MessaggioInviato: ven ott 07, 2016 9:19 am 
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Sarà sopra 3 gradini, ma il rav c'è ibrido, il crv esce nuovo adesso ed è il suv più venduto al mondo. Il tiguan non ha alcuna speranza


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MessaggioInviato: ven ott 07, 2016 9:31 am 
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cometa rossa ha scritto:
Sarà sopra 3 gradini, ma il rav c'è ibrido, il crv esce nuovo adesso ed è il suv più venduto al mondo. Il tiguan non ha alcuna speranza


Quando dovrebbe uscire il nuovo cr-v?

Sul fronte ibrido (tralasciando il fatto che il rav ibrido è un bagaglio da 12 km al litro), arriverà anche il tiguan.


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MessaggioInviato: ven ott 07, 2016 9:41 am 
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Località: Ovunque ci sia una birra ghiacciata
arriva tra pochi mesi ( c'era l'articolo su 4r di questo mese o del mese scorso, non ricordo bene).

Comunque, per dare un paio di numeri, crv e rav in usa vendono sui 30.000 pezzi al mese. Se il tiguan arriva a 10.000 (ne fa pochi più in tutta Europa) a Wolfsburg stappano lo spumante e vanno a fare un puttan tour di una settimana per festeggiare. E questo senza contare quanto sia sputtanato il marchio vw negli stati uniti, magari i 10.000 al mese li vede col binocolo e si ferma a metà di quella cifra


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MessaggioInviato: ven ott 07, 2016 9:44 am 
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Iscritto il: dom mar 12, 2006 2:41 pm
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cometa rossa ha scritto:
arriva tra pochi mesi ( c'era l'articolo su 4r di questo mese o del mese scorso, non ricordo bene).

Comunque, per dare un paio di numeri, crv e rav in usa vendono sui 30.000 pezzi al mese. Se il tiguan arriva a 10.000 (ne fa pochi più in tutta Europa) a Wolfsburg stappano lo spumante e vanno a fare un puttan tour di una settimana per festeggiare. E questo senza contare quanto sia sputtanato il marchio vw negli stati uniti, magari i 10.000 al mese li vede col binocolo e si ferma a metà di quella cifra


sullo sputtanamento del marchio sono d'accordissimo.
Sul prodotto molto meno ;)


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MessaggioInviato: ven ott 07, 2016 9:51 am 
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Iscritto il: dom mar 12, 2006 7:02 pm
Messaggi: 23519
Località: Ovunque ci sia una birra ghiacciata
Ma il prodotto c'è. E' che ha dei limiti notevoli per il mercato americano:
- marchio
- affidabilità
- costi (una delle critiche fatte al Rav è che è troppo caro perchè nelle versioni di punta arriva a costare ben 35.000 dollari), mentre il crv viene venduto a partire da 27.000 dollari. Il Tiguan a cosa pensano di venderlo, contando che di sicuro non portano li l'1.6 tdi? Minimo minimo 30.000 dollari, minimo.

Verrà fatto a pezzi dalla concorrenza come accade spesso ai prodotti VW, che sono fuori prezzo rispetto all eproposte dei concorrenti


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MessaggioInviato: ven ott 07, 2016 10:06 am 
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Iscritto il: dom mar 12, 2006 2:41 pm
Messaggi: 19701
cometa rossa ha scritto:
- costi (una delle critiche fatte al Rav è che è troppo caro perchè nelle versioni di punta arriva a costare ben 35.000 dollari), mentre il crv viene venduto a partire da 27.000 dollari. Il Tiguan a cosa pensano di venderlo, contando che di sicuro non portano li l'1.6 tdi? Minimo minimo 30.000 dollari, minimo.

Verrà fatto a pezzi dalla concorrenza come accade spesso ai prodotti VW, che sono fuori prezzo rispetto all eproposte dei concorrenti


l'attuale tiguan parte da 24.970 dollari con il 2.0 turbo benzina... ma soprattutto la puoi comprare con 2499 dollari di anticipo e 199 dollari al mese 36 mesi; )
Sulla nuova come minimo faranno gli stessi prezzi.. se non di meno


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MessaggioInviato: ven ott 07, 2016 10:15 am 
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Iscritto il: dom mar 12, 2006 7:02 pm
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Località: Ovunque ci sia una birra ghiacciata
Se vogliono venderla in perdita possono anche farlo ;)


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