Bmw
09.01.2015
BMW Group sells more than 2 million vehicles in 2014
Record worldwide sales: up 7.9% with a total of 2,117,965 deliveries
Best ever year for BMW, BMW Motorrad and Rolls-Royce
MINI sales up 20.7% in December – a new record for the month
Robertson: New models and balanced global growth key to success
BMW i sales around 17,800; Krüger: BMW i8 production increased
Munich. The BMW Group delivered more than two million vehicles to customers in 2014, the company’s fourth record year in a row. A total of 2,117,965 BMW, MINI and Rolls-Royce vehicles were sold, more than ever before in theGroup’s history (prev. yr. 1,963,798 / +7.9%). All of the company’s brands finished the year strongly with sales in December up 15.2% - a total of 215,217 vehicles were delivered in the last month of the year (prev. yr. 186,786).
2014 was the best year ever for the BMW brand. Deliveries of BMW vehicles totalled 1,811,719, an increase of 9.5% on the previous year (1,655,138). Sales in December also achieved a new high, up 14.2% on the same month last year (177,954 / prev. yr. 155,835).
In its first full year on the market, the BMW 2 Series Coupé has been delivered to a total of 27,933 customers while 13,091 customers have taken delivery of the 2 Series Active Tourer during the three months it has been on sale. Sales of the segment-leading BMW 3 Series were up on last year, totalling 476,792 (prev. yr. 467,672 / +2.0%). Deliveries of the BMW 4 Series models totalled 119,580 in 2014. The BMW 5 Series, which also leads it segment globally, saw sales increase 1.7% this year, with a total of 373,053 delivered to customers worldwide (prev. yr. 366,992). The BMW X4, which went on sale in July, has been delivered to 21,688 customers while the new third-generation of the BMW X5 has increased sales by 37.4% compared to last year (147,381 / prev. yr. 107,231).
Around 17,800 customers have taken delivery of an innovative BMW i vehicle in 2014. Global deliveries of the BMW i3 total 16,052; nearly three-quarters of those sales occurred in the second half of the year, following the vehicle’s late-spring market launch in several major markets including the USA. The keys to a total of 1,741 BMW i8s have been handed over to customers since it went on sale in the summer.
Despite the change in the core MINI model this year, annual sales remained around last year’s record level with a total of 302,183 vehicles delivered to customers (prev. yr. 305,030 / -1.0%). Peter Schwarzenbauer, Member ofthe Board of Management of BMW AG responsible for MINI, BMW Motorrad and Rolls-Royce was particularly pleased with how the year ended for the brand. “MINI saw its best ever fourth quarter with sales up 17.2% (94,624 / prev.yr. 80,748). It was also a record December with sales increasing 20.7% compared with the same month in 2013 (36,773 / prev. yr. 30,455). Since coming fully onto the market, sales of the new third generation MINI 3-door and the brand new MINI 5-door have been very strong.” In December, sales of the 3-door were up 33.9% (16,418 / prev. yr. 12,262) while a total of 6,954 customers took delivery of a 5-door MINI in the last month of 2014. The MINI Countryman saw sales grow 5.0% across the year (106,995 / prev. yr. 101,897) while deliveries of the MINI Paceman totalled 15,567 in 2014, an increase of 6.0% (prev. yr. 14,687).
Rolls-Royce Motor Cars announced record sales results for a fifth consecutive year, with 4,063 units (prev. yr. 3,630 / +11.9%) sold globally during 2014, more than ever before in the brand’s 111-year history. Peter Schwarzenbauer said, “Rolls-Royce has seen strong sales worldwide, with double-digit increases in most regions. This exceptional growth means that deliveries have more than quadrupled since 2009.” Sales were driven by strong orders for Ghost Series II, launched in November, and Wraith, which enjoyed its first full year of sales, while the Phantom remains the company’s pinnacle product.
Il gruppo Bmw ha superato le 2 milioni di unita´vendute nel 2014. L´Asia, Serie 3 e 4, X5 sono stati i campioni della crescita, ben 17.4000 Bmw i sono state consegnate ai consumatori e la loro produzione sara´aumentata.
Audi
AUDI AG: new record year with over 1.74 million deliveries in 2014
• Worldwide sales increase by 10.5 percent
• Audi CEO Rupert Stadler: “Successful year 2014 is evidence of our brand strength”
• Sales chief Luca de Meo: “In the United States, Audi is growing at almost three
times the rate of the market”
• New all-time high in Europe and extended leadership in Chinese premium market
enlargeIn 2014, AUDI AG clearly exceeded its goal of 1.7 million deliveries: By year-end, the company handed over around 1,741,100 cars to customers, 10.5 percent more than in 2013. The company was thus once again able to accelerate its growth pace and achieved with around 165,600 additional customers the second-highest volume increase in its history. The coveted SUV models* (+15.8%) and the A3 family* available worldwide for the first time in 2014 (+53.2%) contributed primarily to the strong sales total. In December, Audi continued to post double-digit growth and concluded the year with sales up 14.7 percent to around 150,000 units for the month.
Sales chief Luca de Meo emphasizes the ongoing globalization of AUDI AG’s business as an important success factor: “Last year, we advanced in all regions around the world and gained market share. We increased our lead in the Chinese premium segment and concluded the year in Europe significantly above the pre-crisis level of 2007. On the U.S. market, Audi is growing at almost three times the rate of total automotive sales.” Overall, Audi achieved new all-time highs in 50 countries in 2014. Globally, the company’s deliveries increased by more than 100,000 units for the fifth year in a row. Compared to sales of 949,729 units in 2009, almost 800,000 more customers chose the brand with the four rings last year.
Also worldwide, all of the brand’s SUVs posted increasing sales figures and together achieved a 15.8 percent growth to 507,500 cars. Almost one in three Audi customers chose an SUV in 2014 – this translates into more than doubled SUV sales compared to 2011. With the Q3 and Q5, both bestsellers of the Q family are the most successful premium models in their respective competitive segments. In the full-size category, Audi will present the new Q7* at the North American International Auto Show in Detroit beginning next week.
Nonostante il lancio della sola TT come nuovo prodotto Audi ha goduto di un ottimo 2014. La A3 sedan ha registrato Numeri importanti in Cina e negli Stati Uniti. Ormai quasi il 30% della produzione Audi deriva dalle serie Q che l´anno prossimo vedrannno il lancio della Q1 e della nuova Q5.
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