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MessaggioInviato: mar mar 31, 2015 11:24 am 
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Volvo will open U.S. assembly plant in 2018
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Automotive News Europe
March 30, 2015 06:30 CET
Volvo will spend about $500 million to build its first assembly plant in the United States as it pursues a global comeback under Chinese ownership.

Volvo is in advanced talks with several U.S. states and will announce a location for the factory within weeks, CEO Hakan Samuelsson said today. The plant will start operation in 2018 and will produce vehicles built with the same underpinnings as the XC90 SUV, Volvo said.

“Volvo Cars cannot claim to be a true global carmaker without an industrial presence in the U.S.,” Samuelsson said in a statement today. “The U.S. is an absolutely crucial part of our global transformation and today’s announcement makes it perfectly clear that Volvo is in the U.S. to stay.”

Following its sale to Zhejiang Geely by Ford Motor in 2010, Volvo has stepped up investment in new models and production, adding a pair of Chinese factories to its two older European plants in Sweden and Belgium.

Volvo said the new factory will help meet and eventually exceed its volume targets in the U.S., where it has a medium-term goal to sell 100,000 light vehicles a year.

Volvo's global deliveries rose 9 percent last year to almost 466,000, thanks to strong demand in China and Europe, while its U.S. sales fell 8 percent to 56,366 and last topped the 100,000 mark in 2007, when deliveries hit 106,213.

"We are going after a market share of 1 percent with a clear identity that we know is very attractive to some customer groups," Samuelsson said. "It is a tough market but I wouldn't say it's tougher than Europe or China."

Volvo executives have been hinting about a U.S. factory for the past two years. At the Detroit auto show in January, Samuelsson said in an interview with Automotive News that “long term, I would not rule that out.” At the Geneva auto show earlier this month Samuelsson said he favored a site in the U.S. over Mexico. “If labor costs are low, other costs are high,” he said. "Long term, it’s always good to produce where you sell.”

U.S. 'home market'

Premium rivals such as BMW and Audi are adding plants in Mexico, where labor costs are cheaper, to help them serve rising demand in North America. The choice of the United States over Mexico underlines Volvo's determination to "rebuild the brand" among American consumers, Samuelsson said. "We want to give a clear signal that the U.S. is a home market for us."

He declined to identify the shortlisted sites but said the decision would reflect the availability and cost of skilled workers and logistics including the export of finished cars.

Samuelsson said he was neutral on whether U.S. staff are represented by the United Auto Workers union - a politically divisive issue that has dogged plant decisions by Volkswagen and others. "It's up to the people who work for us to choose how they want to be organized," he said. "We have no opinion on that."

Volvo said it will use the U.S. factory to accelerate the introduction of build-to-order sales, as well as exports.

The new plant is part of an ambitious overhaul at Volvo that will see the automaker retool its entire product range over the next four years with the introduction of new modular vehicle technology.

The first vehicle developed under Volvo's Chinese owner Geely, the new-generation XC90, arrives at European dealerships in June and at U.S. showrooms in July. Sales already have started in both markets. Volvo is touting the crossover as the rebirth of the brand.

In four years, the redesigned XC90 will be the oldest vehicle in a Volvo showroom. Volvo executives say seven new vehicles -- replacements for the current range and some new variants -- will be launched by 2019. There will also be a plug-in hybrid in all new vehicle lines.

Diana T. Kurylko, Douglas A. Bolduc, Bloomberg and Reuters contributed to this report

Mentre Jaguar-Land Rover e' definitivamente uscita dalla fase post Ford, Volvo a 5 anni dal distacco dalla casa madre e dall'ingresso nella famiglia Geely deve ancora dimostrare di riuscire a stare sulle proprie gambe.
Un punto debolissimo degli svedesi e' il mercato statunitense, nei decenni scorsi era il loro primo mercato, riuscirono a vendere 150.000 unità all'anno ed avevano un'immagine ottima, le Volvo erano le auto dei professionisti col senso di understatement.
Audi, Mercedes e Bmw hanno divorato gran parte delle quote di Volvo che non riesce ad arrivare a 50.000 unità l'anno nonostante una discreta gamma.
Per ribaltare la situazione la dirigenza ha deciso di aprire una fabbrica negli States dove produrre un veicolo su base SPA (potrebbe essere la S60, la XC60, la nuova V70 o la prossima S80).


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MessaggioInviato: lun mag 11, 2015 11:56 am 
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May 11, 2015 12:08 CET
DETROIT (Reuters) -- Volvo Cars has chosen a site in South Carolina for a $500 million investment in its first U.S. plant, it said on today, targeting a bigger share of the increasingly competitive North American premium market.

Work will begin this year on the factory in Berkeley County, with production due to start in 2018 and quickly reach 100,000 vehicles a year, Volvo said in a statement.

The investment is part of a drive by China's Geely , which bought Volvo Cars from Ford Motor in 2010, to rebuild a brand that ran into trouble in the financial crisis.

"This is a clear sign of commitment to the revival of our U.S. business," Volvo CEO Hakan Samuelsson said.

But the move coincides with toughening competition in the North American luxury car market.

Rivals have been ramping up capacity, with many choosing Mexico for its lower wages, non-unionized workforce and access to the United States and other export markets under a raft of free-trade deals.

In total, North American production capacity is set to rise more than 10 percent over five years to 19.6 million light vehicles in 2020, according to WardsAuto forecasts -- with most of the gain coming from new plant investments.

Germany's Audi, BMW and Mercedes-Benz are among luxury carmakers that have recently announced new production capacity in the region.

Under Geely's ownership, Volvo has stepped up model investments and added a pair of Chinese factories to its two older European plants.

In the United States, where its sales fell 8 percent to 56,000 vehicles last year, the production investment is key to a medium-term pledge to return to 100,000 annual deliveries.

Volvo also faces tougher competition in the U.S. from the resurgent Lincoln and Cadillac brands, as parents Ford and General Motors invest a combined $14.5 billion to revamp their line-ups.

Samuelsson acknowledged the tougher U.S. market conditions, while maintaining that they would not thwart Volvo's plans. "We have a premium brand that is very different," he said.

Mexico was also on Volvo's initial "long list"but the choice for the new factory eventually whittled down to South Carolina and Georgia, he said.

Transport links including harbor access were among the decisive considerations that ultimately weighed in South Carolina's favor, according to the carmaker.

"Logistics was one of the most important factors" for a plant that will import large numbers of parts and export some vehicles, Samuelsson said, adding union representation was "not a relevant factor."

According to an environmental permit application filed for the Berkeley County site, the new factory will initially create 2,000 jobs.

Volvo declined to comment on longer-term production goals but said it ultimately planned to employ as many as 4,000 workers -- suggesting the initial 100,000 vehicle output could approximately double if sales ambitions are realized.

Volvo ha scelto di aprire la sua fabbrica statunitense in South Carolina dove è presente anche BMW con il suo più grande impianto al mondo.
La produzione di auto inizierà nel 2018, Volvo non ha ancora annunciato quale veicolo intende produrre localmente, sappiamo solamente che sarà su base PSA, cioè XC90.
I costruttori premium puntano fortemente sul mercato americano, gli analisti sono concordi nel sostenere che ormai grossi margini di crescita non ci sono più però si spera che i consumatori americani continuino a spostare le proprie preferenze verso suv e berline più compatte.
Per Volvo la sfida è fondamentale, soprattutto or che la Cina sta crescendo molto di meno.


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MessaggioInviato: lun ott 05, 2015 3:26 pm 
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Volvo ha annunciato che a partire dal 2016 verrà prodotta la S60 in South Carolina e da lì verrà esportata in tutto il mondo.


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MessaggioInviato: lun ott 05, 2015 3:33 pm 
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Iscritto il: dom mar 12, 2006 7:02 pm
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Località: Ovunque ci sia una birra ghiacciata
daimlerchrysler ha scritto:
Volvo ha annunciato che a partire dal 2016 verrà prodotta la S60 in South Carolina e da lì verrà esportata in tutto il mondo.



ora dove viene fatta?


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MessaggioInviato: lun ott 05, 2015 3:50 pm 
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Iscritto il: ven apr 28, 2006 6:03 pm
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In Belgio a Gent insieme a Xc60 e V40.
Probabilmente lo spostamento della S60 verso gli States libererà capacità per una futura C- suv.


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MessaggioInviato: lun ott 05, 2015 4:04 pm 
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Iscritto il: dom mar 12, 2006 7:02 pm
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Località: Ovunque ci sia una birra ghiacciata
danke ;)


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