daimlerchrysler ha scritto:
slashed prices on its electric vehicles in Europe and the U.S., the automaker's website showed, extending a new strategy of aggressive discounting.
In Germany, Tesla cut prices on the Model 3 and the Model Y, its global top-sellers, by between about 1 percent and almost 17 percent depending on the configuration. It also cut prices in Austria, Switzerland and France.
The U.S. price cuts on the Model 3 sedan and Model Y crossover, ranged between 6 percent and 20 percent compared with prices before the discount, according to Reuters calculations. That is before accounting for an up to $7,500 federal tax credit that took effect for many EVs at the start of January.
Tesla also cut U.S. prices for its Model X luxury crossover and Model S sedan.
Taken together with price cuts announced last week in China and other Asian markets, the move marked a reversal in Tesla's largest markets from the strategy it had pursued through much of 2022 when demand was strong and average sale prices for its electric vehicles had been trending higher.
The shift is the first major move by Tesla since appointing its lead executive for China and Asia, Tom Zhu, to oversee U.S. output and U.S. and Europe sales.
"This should really boost 2023 (Tesla) volumes," Gary Black, a Tesla investor who has remained bullish on the company and its prospects through the recent, sharp share price decline, said in a tweet. "It's the right move."
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For a U.S. buyer of the long-range Model Y, the new Tesla price combined with the U.S. subsidy that took effect this month amounts to a discount of 31 percent. In addition, the Tesla move broadened the vehicles in its lineup eligible for the Biden administration tax credit.
Before the price cut, the five-seat version of the Model Y had been ineligible for that credit, a designation that Tesla CEO Elon Musk had called "messed up." After the price cut, the long-range version of the Model Y will qualify for the $7,500 federal credit.
Before the price cut, Tesla inventory in the United States, as tracked by the models its website shows as immediately available, had been trending higher. Prices on used Tesla models had also been declining, increasing the pressure on it to adjust new-car sticker prices.
Tesla cut prices in China and other Asian markets last week. Along with a previous price cuts announced in October and recent incentives, the China price for a Model 3 or Model Y was down 13 percent to 24 percent from September after the recent move, Reuters calculations showed.
Tesla has also cut prices in South Korea, Japan, Australia and Singapore.
Analysts had said the China price cuts would boost demand and deepen the pressure for its rivals there, including BYD to follow suit in what could become a price war in the largest single market for electric vehicles. That pressure could be building in Europe as well.
The Model 3 was the best-selling electric vehicle in Germany last month, followed by the Model Y, beating out Volkswagen's all-electric ID4. VW recently raised the price of the ID3 full-electric compact hatchback putting it on parity with the Model 3.
Tesla missed Wall Street estimates for fourth quarter deliveries. Full year growth in deliveries was 40 percent - also short of Musk's own forecast of 50 percent growth.
Last month, Musk said "radical interest rate changes" had changed the industry-wide outlook and that Tesla could lower pricing to sustain volume growth, which would result in lower profit.
Tesla ha tagliato i prezzi in Europa, in Germania i listini della Model Y sono stati tagliati dall’1 al 20%, segno che la crisi morde pesantemente.
Già mesi fa Tesla aveva tagliato i prezzi in Cina pesantemente e negli USA aveva iniziato a fare sconti.
usciti questa mattina alle 7.
https://www.ilsole24ore.com/art/tesla-a ... o-AEfbrMWC